Before drawing, it is fundamental to analyze the market and get a clear overview of the context where the product will be sold. I provide logical grids with images and text to showcase and compare aesthetics, prices and features of the competitor products in one place. Such asset provides an objective tool to be compared with the customer’s internal research. Click here to watch my project as example.
Color evokes the spirit of times, grasp expressive forms, influences aesthetics, recalls emotions. I watch the colors of nature, of cultures, of fashion trends other sources. I analyze the result and put it in the current context, translate it into keywords, codes and references. Finally, I create the color card to be used in the product and propose combinations. Click here to watch my project as example.
Freehand sketching is the best way to convey ideas from the brain to the eyes through the hand for self-evaluation. I also use it to explore possibilities and limits of machinery, materials and manufacturing applied to the product. Eventually, it is the universal language to dialogue with the customer while looking for the right direction, before finalizing the details. Click here to watch my drawing as example.
I explore and create design elements which can be developed in multiple or alternative design directions, and be interpreted with different technologies and materials in a single product or throughout the whole collection, building a consistent image. The goal is to create a recognizable identity to be associated with the brand by the consumer’s point of view. Click here to watch my board as example.
When applied in the design process, creativity takes into consideration all the possibilities and the limits of the materials and machinery which can be used in production, as well as the functional aspects of the product and its final price. When the design direction is clear, it is time to go digital and create more detailed drawings. Click here to watch my board as example.
Once the product is approved and digitized, all the information collected and the design result itself must be broken down and explained with extreme precision in all its details. I provide the so-called tech pack or spec sheet in the project. They include instructions, material and color references, textures, constructions, sections, technologies etc. Click here to watch my project as example.
Virtual models enable a more accurate, fast, competitive and sustainable process with advantages for design, development and marketing. A product can be presented before being physically created, showing its views, materials and color variations with great realism. Create virtual models and 3d configurators. Click here to watch my project as example.
The 3d design process used to create virtual models provides flattened 2d lines according to the 3d result. These lines represents a starting tool to be delivered in digital format to the development department, in order to reduce the differences between the visual design and the final physical product. Click here to watch my board as example.
When the 3d virtual model is exported in the form of high quality pictures, it can be used to anticipate and replace the shooting of the physical products. This opportunity gives a great advantage both in time and expenses, by releasing the company from the obligation of waiting for the physical samples to present, advertise and sell the product. Click here to watch my project as example.
A 3d virtual product exported in a picture or animation form can be advertised in the web, in social networks or other contexts before it is manufactured. It can also be used as “pretotype” to collect reactions from the market, or as vehicle to communicate the futuristic perspective of a brand through its marketing. Click here to watch my project as example.
A single product, or an entire 3D virtual collection can be presented with 360° video animations: a practical marketing tool for company presentations, and for video and social channels. The product is inserted in a context that enhances it, emphasizing its identity. When requested, I also take care of the sound aspect in a personalized way. Click here to see one of my projects as an example. Click here to watch my project as example.
Besides my career in product design, I have always been nourishing my passion for audio and music production. Along the way, I have started exploring the connections and experiment the interactions between product design, multimedia and sound design. The outcome is to create 3d products video advertisement with bespoke soundtrack and sound design. Click here to watch my project as example.